Tokuyama Dental USA is the California subsidiary of a global chemical giant. They needed a local agency to introduce their latest bonding product to the US market — and break out of the mold of predictable industry messaging.

Moxy created a fun, fresh new approach. We demonstrated the advantages of their Universal Bond with a series of show-and-tell videos: A head-to-head speed test left their rivals in the dust. A 200-pound bench press proved their superior strength. New imagery and brochures also brought their products to life in memorable ways while staying true to the Tokuyama brand.

Today, Tokuyama’s new products are gaining good traction, with quarterly sales up 10 percent and pre-book orders even higher. We’re proud to help them cement their position as leaders in their market.