I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment.
You have a broad choice of resources for content creation, from professional video studios to amateur contributors. And while it may tempting to cut corners here, remember the old “get what you pay for” principle.
Professionally produced video – Original content that’s conceived, shot, polished and produced specifically for you, giving you full control of the look, material, messaging, branding and usage.
Crowd-sourced video – User-generated content that’s cheap but not “free” since you still need to solicit contributions, manage assets, curate content, consult with legal and incur other expenses.
Automated video platforms – Tools that let you input raw footage and output a composed video or animation. These are relatively inexpensive, but their cookie-cutter formats tend to look alike. (Scroll, scroll.)
DIY video – Often shot on a smartphone, these videos are ubiquitous. They can sometimes be effective, but don’t always present your brand in its best light.
If you decide to go with a pro (a good choice) you’ll want to consider each element and variable in the production process:
Pre-production – The concept, scripting and planning stage covers anything from storyboards to shot lists, as well as scouting locations, scheduling models, wardrobe, make-up, product styling and props.
Production – Shooting your video (in-studio or on location) involves lighting, cameramen and possibly other crew members. Most production companies charge by the half-day or full day.
Post-production – This critical (but often overlooked) stage is where everything comes together and marketing magic is made. It can include:
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