We teamed up with the leading golf brand Titleist for the launch of their Wedgeworks collection. The product launch included catalog design, trade show graphics, product display graphics and launch strategy.
First, we took a closer look at their customers to better understand their buyer personas and communities. We refreshed the brand with new fonts, colors, design elements, style guide and tagline — all rooted in the company’s 50-year-old heritage. We built a responsive website with a robust help center, including simple how-to videos that give “shoppers” the confidence to become customers. Finally, we teamed up with Pacific Plus to create a new archive of product images and videos, helping Allen Sports capitalize on social media through lifestyle marketing and ease-of-use messaging.
