Nixon

WATCH OUT

Nixon is the leading premium accessories brand for the youth lifestyle market. They focus on team-designed collaborations that appeal to their global community of global independents, creatives, and free-thinkers. Nixon creates accessories to reflect the unbound lives we all live and they don’t stop until it’s right. Capturing the quality is key, but also being able to provide live video motion and 360º rotations was imperative for Pacific to meet the standards of Nixon marketing efforts.

The Partnership

Nixon, an iconic watch and accessories brand, partnered with Pacific Nexus to support their evolving creative needs through high-impact photography. As a brand known for precision and edge, Nixon needed visual assets that matched their energy, style, and cultural relevance. Our task was to capture their product in a way that felt bold, current, and unmistakably Nixon.

Our Role

We collaborated closely with the Nixon creative team to develop a photography approach that fused lifestyle authenticity with product clarity. From studio shots to action-led outdoor captures, our team handled art direction, location scouting, and production logistics. Every image was designed to enhance Nixon’s identity while providing versatility across channels.

What We Deliver:

The Impact

Our photography helped Nixon maintain a sharp, relevant visual presence across all consumer touchpoints. The versatile asset library supported high-speed campaign rollouts while reinforcing the brand’s iconic style. Nixon saw improved visual consistency across product drops, a smoother creative workflow, and stronger alignment between studio and lifestyle imagery, contributing to greater brand recognition in a competitive accessories market.