Kyocera

LIGHTWEIGHT & ULTRA SHARP

Kyocera’s comprehensive experience and capabilities in advanced ceramic technology have enabled them to develop kitchen tools and cutlery that are of high-quality and performance. Developed and manufactured in Japan, Kyocera’s proprietary blade technology has become the benchmark in many key industries and is considered the leading brand in ceramic knives and kitchen tools. Pacific used the latest in lighting and photography techniques to highlight the blades and showcase the same precision in each product.

The Partnership

Kyocera, a leader in ceramic technology and consumer electronics, partnered with Pacific Nexus to produce elevated lifestyle photography for their U.S. kitchenware division. Known for precision, craftsmanship, and innovation, Kyocera needed visuals that could bring their signature ceramic knives and tools into real-life contexts. The goal was to capture functionality and quality through approachable, well-styled imagery that resonated with the modern home cook.

Our Role

We developed a full creative direction for a lifestyle shoot that highlighted Kyocera’s products in use. From selecting kitchen environments and styling sets to casting talent, our team managed every detail of the production process. The visual tone was designed to feel fresh, clean, and practical—anchored in real kitchens, natural light, and the tactile experience of preparing food.

What We Deliver:

The Impact

The new imagery elevated Kyocera’s brand presence across retail and digital channels. With a more cohesive and lifestyle-driven asset library, the kitchenware division saw improved engagement from both consumers and retail partners. The photos helped humanize the brand and reinforced the premium positioning of their products in a competitive culinary tools market.